HOPKINS® POLICY. When R. L. Hopkins, an avid salt water fisherman and experimenter, decided that a better lure was needed, his initial objectives were to develop a lure that could be cast for distance, which had good fish attracting action, and one that could withstand the rigors of salt water fishing. Associated with the latter was the ever present problem of corrosion from salt and the possibility of hooking on to a trophy sized, “tackle busting” fish. He built and tested many lures and rejected them for one fault or another until the NO=EQL® No. 3 evolved. It satisfied the requirements of castability and fish taking action, and had two bonuses in that it was deadly for jigging and fine for trolling as well. To meet the third requirement, that of quality and dependability, he chose to fabricate it from solid stainless steel.

While our basic lure design appears outwardly simple, Hopkins® NO=EQL® and SHORTY® lures undergo a rather complex manufacturing process. They are not cast, or stamped out, but are forged from solid stainless steel stock. The Hammered Spoons® too are fabricated from stainless steel. Although, the HammerTails® have lead heads, they are molded on stainless steel hooks. All Hopkins® lures are equipped with Stainless Steel Rings and All single hooks, dressed or undressed, are stainless steel. Our reputation has been built on performance and quality. We will do nothing to compromise either.